Upwork is a great resource to complement your income, whether it’s your primary income or a second source of income. However, like all freelancing sites, your application will go ignored if you don’t write a good proposal. This guide will show you how to do that.

The proposal is intended to convey your qualifications to the client and to convince them to hire you. The more professional and polished your proposal, the greater likelihood you’ll be hired.

Writing a great Upwork proposal will put you in the ‘hire’ pile. If you’ve never written an Upwork cover letter before, it can feel like trying to write a very difficult topic. This post will teach you how to do that and give you a few pointers along the way. Also read, Upwork Profile Introduction writing tips that we have shared recently.

The Upwork proposal is so important, that it can mean the difference between getting hired and getting rejected. And because the Upwork hiring process can be unforgivingly competitive, you have to be at your best if you want to win jobs from the more selective clients who most want to see a well-written proposal.

How to Write a Great Upwork Proposal – Best Tips

This is a step-by-step guide to writing a great Upwork Proposal. If you’re struggling with getting jobs on Upwork, or want to know how to write a cover letter that will get you more gigs and better reviews, this article is for you.

1. Be conscious of the Cover Letter You’re Writing

Most freelancing sites have a cover letter function. This makes it easy for clients to screen freelancers based on what they say about themselves in their proposals. The cover letter is typically one of the first things potential clients will see, so you want to make sure that you’re making a good first impression.

2. Be Professional and Formal

A cover letter is usually a very formal document that you send to someone to introduce yourself and get your foot in the door. Just like any other business letter, it should be written using professional language and grammar, without spelling or typing errors. Writing this document in plain text is not an option.

3. Create a Hook that Gets Their Attention

When you apply for a job, your application needs to stand out from the other 20- 50 candidates who have applied for it. That’s why you need to create some kind of hook in your proposal, as well as having great content and good review history. Your hook might be in the form of a story or a specific statistic.

4. Analyze the Job Posting and See What They’re Looking For

In order to write an effective proposal, you need to understand what your client wants. You should look at any requirements and demands they have made in their description of the job posting and be sure to focus your proposal on matching up with those requests.

5. Demonstrate Your Expertise and Why You’re The Best Fit

As mentioned before, one of the main reasons you will get hired for a job is that you have relevant skills and experience in that industry or line of work. So make sure you demonstrate the following:

a) Your previous experience in their industry of expertise. This will show the client that you’re right for the job and know what you’re talking about.

b) Any special knowledge you have that can add value to the project. For instance, if it’s a marketing or SEO job, then let them know you’re familiar with the latest Adwords and SEO techniques.

c) Any awards or qualifications you have related to their line of work. If it’s an aerospace engineering company, then you may want to earn a degree in aeronautical engineering and mention this in your proposal.

6. Sell Yourself With a Call to Action

At the end of your proposal, you should leave a call to action. In other words, you need to tell the client what they need to do next and when they should expect to hear from you. It’s always best if you make yourself available for interviews before they even get back to you. If they like what they read, they will go ahead and request a call from you to discuss more.

7. Follow Up With a Friendly Email When They Request an Interview

When the client requests that you speak with them on Skype for an interview, you have to be prompt at getting back to them within one day preferably sooner. That’s why it can be smart to email first thing in the morning or later in the evening. Make it clear that you’re excited about the prospect of working together and say something nice about their company.

8. Get Closer to Landing a Job with Follow-Up Emails

Another way to get closer to landing a job is by following up with thank you emails after the interview. Let them know that you’re even more interested in the job now and are looking forward to hearing what they have to say.

9. Be Professional About Pushing Back Deadlines

Let them know that you understand the importance of deadlines and will always meet your own. You can say something like “If there are any changes to my schedule, I’ll let you know as soon as possible in advance.” This way they won't worry about you missing a deadline because you’re a professional who is courteous about making changes and keeping them informed.

10. Ask for Recommendations After You Land the Job

When you land the job, it’s wise to ask whether they would be willing to provide your contact information to other companies that could benefit from hiring you as well. This way you can establish a professional relationship with them and turn that into even more work.

Writing a proposal for Upwork can sometimes be challenging but it’s well worth the effort because the more proposals you submit, the better you’ll get at writing them and the more likely you are to land a job. Good luck in your job hunt.

The process of writing an effective proposal can be challenging. After all, you’re pitching to a client who is expecting the best from you. But if you follow this guide, it shouldn’t be too hard to compose an awesome proposal that will impress potential clients and get you hired fast.

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