The profile title and the overview, both of these sections are critical to creating the first impression that will convince clients to move forward with your proposal. And this is especially true if you’re just starting out as a graphic designer, virtual assistant, social media management, or content writer. Even seasoned professionals can struggle with the process of creating the perfect profile title and summary.

Your profile title is the first thing potential clients see, whether they locate you through your portfolio, category, or search. Some online freelancers believe that leaving this section unbacked is an effective way to catch their attention. By filling out your profile title with relevant keywords, however, you’re able to not only help clients find you but also convince them that you’re the right person for them.

Busy clients don’t have time to read through paragraphs, so they may quickly check out your profile title and overview to understand if you can help them or not. Fortunately, at Upwork, freelancer profiles have a personal URL that you can use to your advantage.

The platforms for freelancers are flooding with job applications every minute of the day, and competition is fierce, you’ve got to do everything that you can do, to gain an advantage over other applicants. This is where your profile title and overview come in.

That’s why it’s important to work on these sections together to ensure that you’re creating an eye-catching profile that reflects your skills and experience.

Examples of Upwork Titles for Different Fields!

To help you reach and impress potential clients in getting long-term projects, we’ve put together a collection of excellent profile titles and overviews from freelancers just like you. 

We’re confident that these examples will inspire your creativity and give you ideas for your own Upwork tile and help you in your remote work hunt.

1) Content Writers Upwork Titles

A content writer is a professional who specializes in creating engaging articles, blog posts, press releases, etc. Using the right keywords is crucial to getting your profile in front of the right people.

Here are 5 successful examples of Upwork titles for content writers:

  1. "Natural-born content writer to maintain your online business"
  2. "Writing Content for Websites/Blogging to 1,000,000+ Monthly Visitors!"
  3. "Award-winning writer with experience"
  4. "Content Specialist with a Creative Twist"
  5. "Prolific Content Writer & Blogger with 100+ Clients in 7+ Years"

2) Virtual Assistants Upwork Titles

A virtual assistant’s responsibilities can include anything from administrative tasks such as scheduling meetings, making travel arrangements, or coordinating events, to more technical work such as graphic design, web development, social media management, email marketing, and so on.

Here are 5 successful examples of Upwork profiles for virtual assistants:

  • "Virtual Assistant and Social Media Specialist with Experience"
  • "Virtual Assistant with  Experience of Specializing in Customer Service & Project Management"
  • "Fully virtual admin assistant able to handle all of your administrative needs"
  • "PRO Virtual Assistant with experience in personal & business administration"
  • "Full-time virtual assistant to help you save time and get organized"

3) Graphic Designers Upwork Titles

Graphic designers create visual concepts to represent ideas, messages, and even products through the use of images, text, and color. It’s important for graphic designers to have a strong portfolio that showcases their work.

Here are 5 successful examples of Upwork titles for graphic designers:

  • "Experienced Graphic Designer and Photographer with a Unique Eye for Design"
  • "Graphic designer skilled in logo design, webpage design and more"
  • "Creative Graphic Designer with Experience and a Passion for Design"
  • "Graphic Designer with Proven Skills in Logo, Brochure, Flyer, Avatar Designing"
  • "Creative Graphic Designer & Illustrator; Looking for New Collaborations!"

4) WordPress Professionals Upwork Titles

A WordPress professional is a web designer who specializes in customizing WordPress themes, creating plugins, and designing websites. This profession focuses on the use of WordPress as a CMS.

Here are 5 successful examples of Upwork titles for WordPress professionals:

  • "WordPress Designer with Experience and a Passion for Excellence"
  • "Affordable WordPress Web Designer that Creates Awesome Websites!"
  • "Experienced WordPress Developer for Custom Plugins and Design"
  • "Creative WordPress Designer with 3 Years of Experience"
  • "Professional WordPress Developer & SEO Specialist. 100% Satisfaction Guaranteed."

5) Digital Marketing Experts Upwork Titles

A digital marketing expert is a professional that focuses on creating and executing successful digital marketing campaigns, such as search engine optimization (SEO), pay-per-click (PPC), social media marketing, email marketing, etc.

To find work as a digital marketing expert and for getting quick projects, make sure to give potential employers a clear picture of what type of marketing services you offer.

Here are 5 successful examples of titles for digital marketing experts:

  • "Let me help you with your online marketing efforts"
  • "Seeking a Social Media Marketing Guru to Increase Your Brand's Exposure?"
  • "10+ years of experience in digital marketing. SEO, PPC, SMM & analytics."
  • "SEO Specialist with 4 years of experience in increasing website traffic"
  • "Boost your business’s online visibility. I help you get more customers!"

6) Online Teachers Upwork Titles

As a teacher on Upwork, you can teach one-on-one or in a group setting. You can specialize in practically any subject matter and work with students across the world. This profession is ideal for individuals who are passionate about teaching since the hours are very flexible.

Many online teachers use their own teaching style to stand out from the competition.

Here are 5 successful examples of Upwork titles for online teachers:

  • "Creative Art Teacher with 4 Years of Experience"
  • "Certified Math Tutor - Passionate About Helping Others Learn"
  • "Hands-on Geometry and Algebra 1 Tutor"
  • "Experienced Online English Teacher/Tutor with 5 Years of Experience"
  • "Experienced English Tutor with a Specialty in Writing and Grammar"

7) Copywriters Upwork Titles

Upwork copywriters write a variety of content, such as social media posts, blog articles, website content, and SEO descriptions.

To become a successful Upwork copywriter, a strong portfolio is a must. Many new copywriters have a difficult time standing out from the competition, so it's important to have a strong portfolio that showcases your best work.

Here are 5 successful examples of Upwork titles for copywriters:

  • "Creative Copywriter with 3 Years of Experience"
  • "Experienced Freelance Copywriter with Excellent Skills"
  • "Skilled SEO Article Writer Ready to Provide Quality Work!"
  • "Experienced Content Provider - Expert in Social Media Posts & Blog Articles"
  • "Need Top Quality Content for Your Website? I Can Help!"

8) SEO Professionals Upwork Titles

An SEO professional primarily focuses on search engine optimization (SEO), which is the process of increasing a website's visibility and ranking in organic search engine results.

To become a successful SEO professional, it's important to have an outstanding portfolio that demonstrates your work. Also, be sure to highlight your previous SEO experience and any certifications you have received in the past.

You should also mention what type of SEO services you offer.

Here are 5 successful examples of Upwork titles for SEO professionals:

  • "Award-winning On-Page SEO Specialist with Years of Experience"
  • "SEO Expert with 3 years’ Experience in Google Algorithm Updates"
  • "SEO Specialist with 4 years of experience in increasing website traffic"
  • "I am an SEO specialist with 2 years of experience. I can rank your website higher."
  • "Google AdWords Certified SEO Specialist with 5 years of experience in website traffic growth"

9) Transcription Writers Upwork Titles

Transcription writers work on a wide variety of projects. Some example project types include audio files, video files, interviews, question-and-answers, webinars, and podcasts.

To become a successful transcription writer on Upwork, you need to have great listening and typing skills. You should also mention your previous transcription work and any related certifications in your profile.

Here are 5 successful examples of Upwork titles for transcription writers:

  • "High-Quality Transcriptionist with 4 Years of Experience"
  • "Experienced Transcriber/Editor with a Track Record of Expedited Delivery"
  • "Hard-working and accurate transcriptionist with years of experience in the medical field"
  • "Experienced Medical Transcriptionist with a Proven Track Record of Accurate and On-Time Delivery"
  • "Fast and Accurate Transcription in Any Type of File - No Time Limit"

10) Web developers Upwork Titles

Web & app developers help clients to turn their website or app ideas into reality. To become a successful web developer, you need to have a strong portfolio of projects that highlight your best coding work. You also need to show that you can deliver projects on time and within budget.

Many clients and employers base their hiring decisions solely on a candidate's Upwork profile, so it's crucial that your profile is complete and error-free.

As a starting point, here are some typical titles that you might use on your Upwork profile that may win you more projects.

  • "Java Developer - Over 5 Years of Experience"
  • "Skilled Web Developer with 6+ Years of Experience"
  • "Experienced Full Stack Developer Ready to Work on Your Project!"
  • "Thorough and Meticulous PHP Developer to Ensure Client Satisfaction"
  • "Programmer with 4+ Years of Experience in Online Payments Solutions"

11) Shopify and e-com Developers Upwork Titles

A Shopify developer builds online stores on the Shopify platform. They can build a store from scratch or integrate an existing website into Shopify. Developers also need to be able to solve any technical problems that may arise during the life cycle of a store.

Some technical knowledge is required, but developers must also have strong communication skills to explain concepts and processes to clients.

Here are some title examples to improve your profile overview:

  • "Shopify Expert, Ready to Build Your Online Store!"    
  • "Proficient Shopify Developer for E-commerce Store with Inventory Management"
  • "SEO Expert for Shopify Stores – Ready to Help You Dominate Google!"
  • "Shopify Developer, 4 Years Experience, Ready to Build Your Store!"
  • "Experienced Shopify App Developer Ready to Help You Improve User Experience!"

12) PPC and Facebook ads experts Upwork titles

Many clients on Upwork use the site to find PPC and Facebook ads experts. Client needs range from the ongoing management of existing campaigns to consulting on initial setup and strategy.

A strong title that showcases your expertise, will help you win more projects. Here are some examples:

  • "PPC Expert, 3 Years Experience – Ready to Help You Dominate the Marketplace!"
  • "Experienced PPC Marketer for Your Online Advertising Budget"
  • "Professional Facebook Ads Marketer with 4 Years Experience"
  • "AdWords and Facebook Marketing Expert, Ready to Help You Grow Your Business!"
  • "Facebook Ads Manager for Small Businesses with $5K Monthly Budget"

13) Accountants Upwork Titles

Clients on Upwork need accountants to manage their accounts payable and keep track of expenses. They are looking for experts with a broad range of knowledge in accounting software and processes, including QuickBooks online.

Accountants need to have strong communication skills because most clients communicate requests in written form. And they need to be proficient in English.

Here are some title examples:

  • "Accounting Expert, QuickBooks ProAdvisor to Help You Get Paid Faster!"
  • "Experienced Accountant with QuickBooks Experience for Your Business"
  • "QuickBooks Expert, Ready to Help You Organize Your Business Finances"
  • "10+ Years of Accounting Experience, Expert with QuickBooks and Xero!"
  • "Accounting Expert with 4+ Years of Experiences in USA and Canada!"

14) HR Professionals Upwork Titles

The main function of an HR consultant is to negotiate salaries, benefits, and other areas. They also handle employment contracts, handle new hire paperwork, and help with other HR-related tasks.

Many clients on Upwork look for candidates with a college degree, as well as certification in a relevant field.

Here are some title examples:

  • "HR Expert Certified in Workplace Investigations, Ready to Help You Minimize Risk!"
  • "Experienced HR Professional for Your Business and Personal Affairs!"
  • "HR Manager with 5 Years of International Experience!"
  • "HR Expert, Ready to Help You Fill Your Open Positions ASAP!"
  • "HR Specialist with 3 Years of Experience in International Field, Ready to Help You!"
  • "HR Expert, Ready to Help You Protect Your Company from Employee Fraud!"

Things To Keep in Mind When Creating Your Freelance Titles

Many freelance workers struggle to create a real freelance career due to the lack of personal branding. And people often ask us how they can improve their career in freelancing.

The first step towards an improved freelance career is to create engaging profiles with freelance titles that show your skills, experience, and professional qualities.

As the gig economy keeps growing, more and more people are turning to freelance work to achieve a better work-life balance.

Stats show that the freelance economy has been growing at a faster pace than traditional employment last few years.

Here are some tips to help you create freelance titles that will get clients' attention:

1. Use Numbers

Titles with numbers tend to give the person viewing your profile a good idea of how experienced you are.

For example, a title like "5+ Years of Web Development Experience" is more powerful than the title "Web Developer with Years of Experience"

2. Stress Your Expertise

Let the person viewing your profile know why they should choose you. You can do this by using phrases like "I'm an expert in…" or "I'm here to help you with." or "extensive knowledge."

3. Use Keywords that Show You Have What Your Client Needs

Instead of using general freelance titles like "freelance writer" or "freelance graphic designer," use titles that will let the client know what type of freelance service you offer.

For example, a freelance writer could have a freelance title like "Technical freelance writer" or "IT freelance writer."

4. Explain the Benefits of Using Your Freelancing Service

You can use freelance titles to not only show what type of freelance service you offer, but also why clients should hire you.

For example, freelance writers can use phrases like "efficient communication" or freelance translators can use "prompt localization services" or "Timely Translation Services."

Take Away!

Writing freelance titles is not an easy task especially when you are new to freelance work. 

You may get easily confused on what freelance titles to use, but the freelance world is so huge and there will always be a client who needs your service. So, take your time and write freelance titles that guarantee the success of your freelance career.

As you need skills to become a freelancer, you need freelance titles to be a successful freelancer! 

We have already explained what freelance titles are and how to use them, so now it is time for you to go out there and create engaging freelance titles.

Use some of the examples we have provided and apply them to your freelance titles. 

We hope this article has been helpful to you! If you want more information about freelance titles, you can leave it in the comments section below.


  1. Please guide me how A Fresher Can write description instead of writing that I'm Digital Marketer expert having 2 years of experience etc ?


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